RANK 40OF 50
Backhaul
Backhaul finds a paying load going the direction you are already going, on the day you are already going.
Freight numbers presented clearly; competent rather than distinctive.
Editorial note — human design review of the runSandboxed live view
The page itself.
Sandboxed: scripts only. No same-origin access, no forms, no navigation, no downloads. Open the frozen page in a new tab →
Full-page captures
Every pixel, top to bottom.
Desktop 1440 × 5061 · mobile 390 × 8387
The brief the agent was handed
What it was asked for.
Audience
Owner-operator hauliers and small fleet managers
The pitch
Backhaul matches empty return legs with loads going the same way, paying in three days instead of sixty. The page is a dense bento grid of the numbers a driver cares about: rate per mile, empty miles saved, payment speed.
Sections it decided on
- Bento hero: live loads, rate per mile, empty miles cut
- Three-day payment, and what it costs you
- How matching works on a return leg
- Rates: what the shipper pays and what we take
- Vetting: who is allowed to post a load
- Documents, PODs and the paperwork on your phone
- For small fleets: multiple vehicles on one account
- Sign up with your O-licence
The run
Fifty of these. About one developer day.
Same toolchain, fifty different briefs, no templates. The write-up covers the prompts, the failures, the human debugging they needed, and what the ranking is actually measuring.