{
 "slug": "blunt-instrument",
 "name": "Blunt Instrument",
 "fictional": true,
 "notice": "Blunt Instrument is an invented business. This page and everything on it \u2014 text, statistics, prices, reviews, people and images \u2014 was generated by AI as a design demonstration. Nothing here is a real offer, a real endorsement, or professional advice.",
 "notice_url": "https://exjsx.dev/showcase/disclosure/",
 "rank": 2,
 "rank_of": 50,
 "rank_basis": "human design review of the run, 1 = best",
 "editorial_note": "Fearless. NOT / PERCENTAGE stacked to the edges, red-yellow-black, zero decoration.",
 "industry": "Performance marketing agency",
 "archetype": "oversized type as layout",
 "fonts": {
  "display": "Unbounded",
  "body": "Plus Jakarta Sans"
 },
 "palette": {
  "ground": "#000000",
  "ink": "#FFFFFF",
  "yell": "#FFE600",
  "blood": "#FF2D2D",
  "grey": "#666666"
 },
 "brief": {
  "audience": "DTC brands spending 50k to 500k a month on paid acquisition",
  "concept": "Blunt Instrument is a paid acquisition agency that publishes its own client results including the failures and charges on a flat retainer with no media percentage. The page is oversized type as layout, built out of blunt statements and real numbers.",
  "sections": [
   "Statement wall: one sentence at 20vw",
   "The flat fee and why percentage-of-spend corrupts",
   "Results board including the three accounts we lost",
   "How we actually run an account, week by week",
   "Creative: we shoot it, we do not brief it out",
   "Who this is wrong for",
   "The two-month exit clause",
   "Book a teardown call"
  ]
 },
 "urls": {
  "case_study": "https://exjsx.dev/showcase/blunt-instrument/",
  "generated_page": "https://exjsx.dev/showcase/blunt-instrument/live/",
  "page_kit_zip": "https://exjsx.dev/showcase/blunt-instrument/blunt-instrument.zip",
  "thumbnail": "https://exjsx.dev/showcase/_shots/blunt-instrument-card.webp",
  "archive": "https://exjsx.dev/showcase/",
  "archive_json": "https://exjsx.dev/showcase/index.json"
 },
 "built_with": {
  "name": "exjsx",
  "package": "@algorismus/elementor-jsx",
  "url": "https://exjsx.dev/",
  "repository": "https://github.com/Algorismus-io/elementor-ultra",
  "license": "MIT",
  "output": "native Elementor V4 page, editable in the normal editor"
 }
}