Hard Turn — identity studio
Three at a time
Rebrands only. Never launches.
Fragment 01 — packaging
8
weeks, start to recorded handover
4
people, all of whom you will meet
Hard Turn · Hard Turn
You outgrew the logo you drew in a hurry.
Hard Turn is four people who only take rebrands. Not launches, not decks, not naming exercises for products that do not exist yet. Three clients at a time, eight weeks each.
Availability
Next opening: late October. We take deposits to hold a slot and we have never moved one.
02 — What we do
Said flatly, so nobody wastes a call finding out.
We only do rebrands.
You already have customers, a category, a sales deck someone hates, and a mark that was drawn in an afternoon four years ago. That is the work. If the company does not exist yet, there is nothing for us to turn, and we will say so in one line rather than three meetings.
Three engagements. Three prices. No packages.
Identity system, 42,000. Identity plus a website design system, 68,000. Identity plus a full brand operating manual and rollout, 95,000.
01
42,000
Identity system
Marks, type, colour, motion rules, and the files that make them behave. The core of every engagement.
02
68,000
Identity plus a website design system
The above, plus components, states and page shapes built to survive whoever ships the site after us.
03
95,000
Identity plus a brand operating manual and rollout
The above, plus the manual, the rollout order, and the recorded handover your next hire will actually watch.
Those are the three. There is no fourth.
04 — The shape
Eight weeks, and you know what happens in each of them.
Week 1 — 2
We interview your customers, not you.
Week 3
We show one direction, not six.
Week 4 — 7
We build it out until it survives contact with your worst use case.
Week 8
Files, fonts, rules and a recorded handover.
Two fragments. Before, after, and what actually moved.
Fragment A — logistics platform
Before — a wordmark stretched across eleven product surfaces, redrawn locally in four countries, and a truck livery nobody could match to the invoice.
After — one mark, one grid, one motion rule, and a livery spec a print shop in Rotterdam can hit without calling us.
A logistics platform went from 11 percent unaided recall to 34 percent in nine months. The new mark is worse as a drawing and far better as a system, and we will explain why on a call.
Fragment B — fourteen-year-old accountancy group
Before — three founders' initials, a serif borrowed from a bank, and a proposal template that made a forty-person firm read as two.
After — a name that survives the founders leaving, and a document system that does most of the selling before anyone speaks.
Referral conversations that reached a proposal went from one in five to one in two within two quarters. Nothing about the accounting changed. The way it arrived did.
Who we say no to.
Three slots a year means the no is the important half of the job. None of this is personal and all of it is final.
Pre-revenue startups
Anyone who says make it pop
Board-by-committee approval
Any brief with the word disruptive in it
07 — The four of us
Four people. No account layer between you and the work.
Ellis
Draws
Ellis draws. Marks, type, the awkward middle states nobody asks for until launch week.
Priya
Strategy
Priya writes and holds the strategy, which mostly means holding it still when the fourth stakeholder arrives late.
Marcus
Systems
Marcus builds every system in code so it survives handover, not just the presentation it was born in.
Nadia
Studio
Nadia runs the studio and tells you the truth about timelines, including the parts you would rather hear in week seven.
Tell us what broke.
Not what you want made. What stopped working. The first two questions on a call are the same two here, so you may as well answer them now and save us both the introductions.
Availability
Next opening: late October. We take deposits to hold a slot and we have never moved one.
Hard Turn — brand identity, rebrands only
Three clients at a time · Eight weeks each