RANK 49of 50 · human design review, 1 = best
Ridgeline Roof & Gutter
We are two crews covering Whitcomb County. You get a fixed price, a start date, and the name of the person who will be on your roof.
Clean two-column ledger; trustworthy, not memorable.
Editorial note — human design review of the runThe page the agent built
Scroll it. It is the real page.
Scrolls inside the frame. Sandboxed: scripts only — no forms, no navigation, no downloads. Full page: 5722px desktop · 9994px mobile Open full screen →
The brief the agent was handed
What it was asked for.
Audience
Homeowners in one county with a leak or a storm-damaged roof
The pitch
Ridgeline is a two-crew roofing company covering one county, competing against national lead-gen middlemen. The page has to look like an honest local operator: real prices, real names, and a comparison of what a roof job actually costs versus what a call-centre quote hides.
Sections it decided on
- Phone number and service area band
- Ledger: what we charge vs what a call-centre quote hides
- Four jobs we do, with typical price ranges
- Storm damage: what to photograph before you call
- The two crews, named, with years on the tools
- Insurance claim help, plainly explained
- Booking form with next available date
The run
Fifty of these. About one developer day.
Same toolchain, fifty different briefs, no templates. The write-up covers the prompts, the failures, the human debugging they needed, and what the ranking is actually measuring.