RANK 02of 50 · human design review, 1 = best
Blunt Instrument
Blunt Instrument runs paid acquisition for eleven DTC brands on a flat monthly fee. When your spend goes up we earn the same, which is the only way this relationship stays honest.
Fearless. NOT / PERCENTAGE stacked to the edges, red-yellow-black, zero decoration.
Editorial note — human design review of the runThe page the agent built
Scroll it. It is the real page.
Scrolls inside the frame. Sandboxed: scripts only — no forms, no navigation, no downloads. Full page: 9172px desktop · 7025px mobile Open full screen →
The brief the agent was handed
What it was asked for.
Audience
DTC brands spending 50k to 500k a month on paid acquisition
The pitch
Blunt Instrument is a paid acquisition agency that publishes its own client results including the failures and charges on a flat retainer with no media percentage. The page is oversized type as layout, built out of blunt statements and real numbers.
Sections it decided on
- Statement wall: one sentence at 20vw
- The flat fee and why percentage-of-spend corrupts
- Results board including the three accounts we lost
- How we actually run an account, week by week
- Creative: we shoot it, we do not brief it out
- Who this is wrong for
- The two-month exit clause
- Book a teardown call
The run
Fifty of these. About one developer day.
Same toolchain, fifty different briefs, no templates. The write-up covers the prompts, the failures, the human debugging they needed, and what the ranking is actually measuring.