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RANK 38OF 50

Field to Pass

Field to Pass puts independent kitchens straight onto 46 growers, dairies and smokehouses within 90 minutes of the city. Order by 9pm, it is at your back door by 6am.

Produce warmth, grower list, good rhythm — slightly safe.

Editorial note — human design review of the run

Sandboxed live view

The page itself.

field-to-pass.example — frozen copy, not a live website Generated

Sandboxed: scripts only. No same-origin access, no forms, no navigation, no downloads. Open the frozen page in a new tab →

Full-page captures

Every pixel, top to bottom.

Desktop 1440 × 5209 Single scroll capture — nothing cropped, nothing stitched
Full-page desktop capture of the Field to Pass landing page

Desktop 1440 × 5209 · mobile 390 × 7088

The brief the agent was handed

What it was asked for.

Audience

Head chefs and buyers at independent restaurants

The pitch

Field to Pass connects independent restaurants directly with growers within 90 minutes, with orders in by 9pm and delivery by 6am. The page is a horizontal filmstrip of what is available this week, because chefs shop by what is good right now.

Sections it decided on

  1. This week's filmstrip: fourteen things at their best
  2. Cut-off and delivery window, stated once
  3. Growers on the platform, with distance in km
  4. Pricing: what the grower sets, what we add
  5. Ordering: web, WhatsApp or a phone call
  6. Substitutions, shortages and what we do about them
  7. Credit terms for restaurants
  8. Open a kitchen account

The run

Fifty of these. About one developer day.

Same toolchain, fifty different briefs, no templates. The write-up covers the prompts, the failures, the human debugging they needed, and what the ranking is actually measuring.

Fictional demo

Every one of these fifty businesses is invented. The pages, and all the text, statistics, prices, reviews, people and images on them, were generated by AI as a design demonstration. Nothing here is a real offer, a real endorsement, or professional advice. Full notice