RANK 05OF 50
Hard Turn
Hard Turn is four people who only take rebrands. Not launches, not decks, not naming exercises for products that do not exist yet. Three clients at a time, eight weeks each.
Diagonal collage with genuine energy; the rotated marquee band is the hook.
Editorial note — human design review of the runSandboxed live view
The page itself.
Sandboxed: scripts only. No same-origin access, no forms, no navigation, no downloads. Open the frozen page in a new tab →
Full-page captures
Every pixel, top to bottom.
Desktop 1440 × 7294 · mobile 390 × 10391
The brief the agent was handed
What it was asked for.
Audience
Founders about to rebrand a company past its first shape
The pitch
Hard Turn is a four-person identity studio that only takes rebrands, not launches, and only three at a time. The page is a diagonal collage of work fragments cutting across the screen, with an unusually blunt scope-and-price statement underneath.
Sections it decided on
- Diagonal work collage with studio name cut across it
- We only do rebrands, stated flatly
- Three engagements, three prices, no packages
- The eight-week shape of a project
- Two case fragments: before, after, and what moved
- Who we say no to
- The four of us, and what we each actually do
- Enquiry with a real question form
The run
Fifty of these. About one developer day.
Same toolchain, fifty different briefs, no templates. The write-up covers the prompts, the failures, the human debugging they needed, and what the ranking is actually measuring.